In today's challenging healthcare landscape, physical therapy practices face increasing competition, declining reimbursements, and dried-up referrals. Many are searching for ways to maintain profitability, attract new patients, and stand out from the competition. Two practices, IMG Physical Therapy and Kinetix Physical Therapy, found a game-changing strategy: combining Enovis’s LightForce® laser therapy technology with Breakthrough’s marketing services. Here’s how they did it.

Enovis & Breakthrough Marketing

IMG Physical Therapy: Turning Challenges into Profit with LightForce Therapy Lasers

Chris Gordos, owner of IMG Physical Therapy, was struggling with profitability due to reimbursement cuts, rising costs, and staffing issues. These challenges were worsened by the unexpected departure of two clinicians, which stretched the practice even further. Chris knew he needed to increase revenue fast if he wanted to keep his practice afloat.

He turned to Enovis™ for his LightForce therapy laser and implemented a laser campaign funnel with Breakthrough’s marketing strategies. The results were immediate and powerful: in 2023, they averaged $2,500 to $3,000 a month in cash-based revenue, achieving a 300% return on investment (ROI) with the laser.*

Chris credits much of his 2023 success to combining LightForce laser technology with Breakthrough’s proven marketing processes. By advertising laser services, offering free screenings, and using Facebook ads to attract new patients, IMG diversified its revenue streams and brought in cash-paying patients.

Chris shares, “We give patients one free trial, and I don’t have to sell. We advertise, and they come in, we show them, and they do it. With the Laser Funnel, we spent $1,800 on Facebook advertising… Right now, we’re at $4,000 and rising, so we’re over our 3-to-1 goal.”

Key Results for IMG Physical Therapy:

  • 300% ROI from laser campaign marketing
  • Generated $4K in 90 days from laser services

Added $36K in annual cash-based service revenue

Kinetix Physical Therapy: Tripling Revenue and Scaling Through Cash-Based Services

For Tony and Melissa Cere, owners of Kinetix Physical Therapy in Gainesville, FL, competition and declining referrals were major hurdles. Their clinic was generating under $950,000 in revenue, and they were eager to grow despite facing increased local competition.

The Ceres knew they needed to find a new way to attract patients without relying on physician referrals. After partnering with Breakthrough, they added cash-based services like LightForce laser therapy, and their results were nothing short of transformational. Within a few years, Kinetix went from earning $946,000 to over $2.8 million in annual revenue, opening two new clinics along the way.*

By implementing direct-to-consumer marketing and focusing on patient demand strategies like email campaigns, social media ads, and cash-based laser services, Kinetix attracted higher-paying patients. LightForce therapy lasers played a key role in their growth, generating $340,000 in cash-based revenue in 2022 alone.

Tony and Melissa’s ability to step away from patient treatment and focus on business growth also allowed them to negotiate higher reimbursement rates and further increase profitability.

“We’ve had patients coming in just for cash-based services and then they end up becoming physical therapy patients. Breakthrough’s email campaigns are really helpful for getting the word out about our laser cash services. To make a big investment like that, you’ve got to know you can bring in the income. With Breakthrough, we didn’t have to worry,” says Tony.

Key Results for Kinetix Physical Therapy:

  • $340,000 in cash-based revenue from laser therapy in 2022
  • Tripled revenue from $946K to $2.8M annually

Opened 2 new clinics and increased reimbursement rates by 12%

The Power of Combining LightForce Therapy Lasers and Breakthrough Marketing

Both IMG Physical Therapy and Kinetix Physical Therapy demonstrate the power of combining LightForce therapy lasers with Breakthrough’s marketing strategies. By leveraging direct-to-consumer marketing, offering free screenings, and utilizing cash-based laser therapy services, these practices not only increased their cash flow but also attracted and retained more patients.

Whether you’re looking to diversify revenue, attract higher-paying patients, or grow your practice, combining LightForce laser technology with Breakthrough’s marketing services can be the strategy you need.

Ready to take your practice to the next level? Schedule a discovery call today to learn how LightForce laser technology and Breakthrough’s marketing strategies can help promote your services and drive growth.

*The information and suggested results of individual practices provided above are solely for educational purposes and are subject to numerous factors specific to those practices, including patient population and clinic location. Enovis does not guarantee that such results are typical and can be achieved by each practice.