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Webinars
MANAGING LOW BACK PAIN - IMPROVING OUTCOMES WITH DEEP TISSUE LASER THERAPY™Low back pain (LBP) is responsible for approximately 55% of primary care office visits in the US. Additionally, 80% of the population will be afflicted with LBP at some point in their lifetime. Although these patients are common in most practices, providing short term and lasting relief for LBP can be challenging. In this webinar, Mark Callanen, PT, DPT, OCS, will reveal how deep tissue laser therapy can help practitioners effectively treat this patient population. Participants will learn how this non-invasive, drug-free therapy works, common treatment mistakes and how to avoid them, and how to successfully incorporate laser therapy as part of a low back-pain management strategy. Key talking points will include: Overview of how laser therapy works Common struggles treating low back pain Benefits of adding laser therapy to a POC Need to know basics for effective laser treatments A review of supporting literature Discussion of integration strategies
Webinars
TURNING BETTER OUTCOMES INTO GREATER INCOMES - MAXIMIZING ROI WITH A DEEP TISSUE THERAPY LASERAre you getting the greatest benefit out of your deep tissue therapy laser? You may already be seeing improvements in patient outcomes, but have you been able to successfully translate that into better incomes for your practice? In this webinar, Mark Callanen, PT, DPT, OCS, will discuss strategies for maximizing the ROI of deep tissue laser therapy and provide actionable steps that can be taken by any type of practice to increase the revenue from this service. Key talking points will include: Why do cash programs fail? The importance of the initial contact with the patient The role of practitioner’s personal beliefs Keys to developing value propositions with your patients (“Time is Money”) How to respond to “does my insurance cover this?” A discussion of pricing strategies that can help improve cash transactions
Webinars
FROM THE ATHLETIC TRAINING ROOM TO THE TREATMENT ROOM - LASER THERAPY LESSONS FROM HIGH PERFORMING ATHLETES FOR EVERYDAY USEOver 200 professional and collegiate sports teams choose LightForce® Therapy Lasers to keep their athletes performing at their best, but the benefits of deep tissue laser therapy extend far beyond sports medicine. In this webinar, gain an exclusive, behind-the-scenes view into the athletic training rooms of these elite sports teams, directly from someone who worked there. Discover how these sports medicine professionals are leveraging laser therapy to better manage pain, inflammation, and injuries - then learn how you can use the same technology and techniques to provide an elevated level of care for your patients. Key Talking Points Include: Overview of laser therapy use in elite sports medicine Review of common conditions and indications Translating success in the training room to success in private practice
Webinars
STEPPING UP YOUR REHAB GAME - LEVERAGING LASER THERAPY FOR FOOT AND ANKLE INJURIESThe foot and ankle are 2 frequently injured areas in athletes, with sprains and strains being the most common injury types. Rest and controlled exercise are both crucial to recovery, but integrating deep tissue laser therapy can help facilitate the rehabilitation process by hastening healing, effectively managing pain and inflammation, and improving range of motion. In this webinar, Mark Callanen, PT, DPT, OCS, will discuss how deep tissue laser therapy can help with several common foot and ankle complaints, including plantar fasciitis and Achilles tendinopathy. General laser therapy principles related to sprains and strains, including treatment tips for achieving optimal outcomes, will also be discussed. Key Talking Points: Using laser therapy to manage swelling after sprains/strains Treatment recommendations for plantar fasciitis Treatment recommendations for Achilles tendinopathy
Webinars
LASER THERAPY FOR PERIPHERAL NEUROPATHY - A PROMISING TREATMENT OPTIONAs the most common type of diabetic neuropathy, peripheral neuropathy (PN) is estimated to affect more than 20 million people in the US alone. For patients suffering with this painful condition, treatment options are limited, especially for those seeking alternatives to medication and surgery. In this webinar, learn how one recent randomized, double-blind, sham-controlled pilot study has identified a promising new treatment - laser therapy. Non-invasive, fast-acting and long-lasting, laser therapy was shown to "significantly reduce pain and improve the overall quality of life of older adults with painful diabetic peripheral neuropathy." Key Talking Points: Review of photobiomodulation mechanisms of action Overview of current PN treatment options Discussion of new PN study and implications
Webinars
2020 RESEARCH UPDATE- INVESTIGATING NEW PBM RESEARCH ON THE SCIENCE BEHIND DOSING & PROTOCOLSBuilding upon years of research in photobiomodulation (PBM), the latest clinical findings increase our collective understanding of this promising treatment and further the science behind dosing and protocols. Join Brian Pryor, PhD, in this engaging webinar taking a deeper dive into recent studies regarding the depth of penetration and determining the optimum dosing recommendations. Attendees will leave with a greater understanding of the most recent science behind treatment protocols as well as current findings supporting the effectiveness of PBM for decreasing pain and improving mobility. Download References.>
Webinars
JUMPSTART YOUR PRACTICE: PART 1 - WHAT IS LASER THERAPY?Review of Photobiomodulation Basics and Class IV Lasers. If you are curious or new to laser therapy, the different applications and types of lasers can be confusing to navigate. Understanding the photobiomodulation (PBM) process at a cellular level and the role that higher powered Class IV lasers play in achieving outcomes is essential in determining the right laser for your practice. Join Mark Callanen, PT, DPT, OCS, as he presents on the science behind laser therapy, types of Class IV lasers, and the medical applications for this emerging modality.
Webinars
JUMPSTART YOUR PRACTICE: PART 2 - LASER THERAPY TREATMENT TECHNIQUESWith Special Knee Treatment Application by Kevin Wilk, PT, DPT, FAPTA Achieving outcomes begins with the basic building block of performing effective treatments. In order to perform effective treatments, you must understand how to correctly dose based on the condition and desired outcomes. In this 45-minute webinar, learn from Mark Callanen, PT, DPT, OCS, as he unpacks evidence-based treatment techniques. During this webinar, you will uncover: The role of joules, watts, energy density, and power density in treating with high power lasers Dosing concepts for acute vs. chronic conditions Kevin Wilk, PT, DPT, FAPTA, demonstrating a knee treatment Specific treatment recommendations for the neck, back, and shoulder
Webinars
JUMPSTART YOUR PRACTICE: PART 3 - ADDING A CASH-BASED MODALITY TO YOUR PRACTICEWith Special Guests Sara Morrison, DPT, and Bob Bacci, PT After months of reduced patient loads or having to temporarily close the doors, clinicians are asking what they can do to generate more income for their practices. Now more than ever cash-based modalities are helping practices to fill in the income gap. In this 40 minute webinar, hear from two practicing clinicians who have implemented successful laser therapy programs into their practices and reaped the benefits from better outcomes for patients and income for their practice. Sara Morrison, DPT, shares her experience serving a small community in North Carolina while Bob Bacci, PT, shares how he grew his practice to include 4 laser therapy devices. Learn from these clinicians as they share about: How they took a leap of faith to try adding a cash-based modality The struggle getting staff on-board when asking patients to pay Not judging which patients can or will private pay How patient outcomes changed their whole perspective The importance of after-purchase support in their success
Webinars
BOOST YOUR PRACTICE AND RALLY PATIENTS DURING COVID-19 RECOVERYAs communities begin to re-open after the Covid-19 shutdowns, clinicians are navigating uncharted waters in managing their practices. Typical referral sources are stemmed, and practices are looking to utilize digital treatment and marketing sources to reach new patients. In this webinar, LightForce® is joined by practice building expert and co-founder of Breakthrough Physical Therapy Marketing, Chad Madden, PT, MSPT. Madden and his Breakthrough team have coached hundreds of practices on how to bring in more patients and increase revenue. Through Covid-19, Madden has seen success through implementing digital marketing tactics to attract new patients and through utilizing laser therapy to keep patients coming in the doors. Key Takeaway Points: Phases of Covid-19 Recovery- Where we’ve been, where we are, and how your practice’s approach to Covid-19 will shape the upcoming months Practical methods your practice can utilize to reclaim patients Examples of successful digital marketing tactics to bring in new patients