Cash Pay

Insurance reimbursement continues to decline while the cost of running a clinic keeps rising. For many outpatient physical therapy practices, relying on traditional reimbursement models alone is becoming increasingly difficult. Forward-thinking clinicians are responding by implementing cash-pay services like high-intensity laser therapy and extracorporeal shockwave therapy that complement their existing care model. These services help improve patient outcomes while creating new, sustainable revenue streams.

In his webinar, you'll learn how leading outpatient physical therapy practices are successfully integrating cash-pay programs into their clinics and the operational strategies that make them work. Whether you're exploring cash-pay services for the first time or looking to expand an existing program, this session will provide insights to help you evaluate and plan a successful cash-pay program for your clinic.

What You'll Learn

This webinar covers:

• Why declining reimbursement is forcing clinics to rethink traditional revenue models
• How cash-pay services can complement insurance-based care
• Effective ways to introduce cash-pay services into your plan of care
• Operational strategies that help clinicians confidently recommend cash-pay treatments
• Examples of clinics generating significant revenue through cash-pay programs
• Marketing tactics that help drive patient awareness and adoption
• Ways to build staff buy-in and create internal champions for your program

With Special Guests Sara Morrison, DPT, and Bob Bacci, PT

After months of reduced patient loads or having to temporarily close the doors, clinicians are asking what they can do to generate more income for their practices. Now more than ever cash-based modalities are helping practices to fill in the income gap.

In this 40 minute webinar, hear from two practicing clinicians who have implemented successful laser therapy programs into their practices and reaped the benefits from better outcomes for patients and income for their practice. Sara Morrison, DPT, shares her experience serving a small community in North Carolina while Bob Bacci, PT, shares how he grew his practice to include 4 laser therapy devices. Learn from these clinicians as they share about:

• How they took a leap of faith to try adding a cash-based modality
• The struggle getting staff on-board when asking patients to pay
• Not judging which patients can or will private pay
• How patient outcomes changed their whole perspective
• The importance of after-purchase support in their success

Chattanooga® is thrilled to continue our two-part webinar series with another powerful panel discussion featuring some of the most respected leaders in physical therapy. In Part 2, our expert panelists focus on how to bring innovation into everyday practice by addressing patient objections, strengthening staff confidence, and finding new ways to sustain clinic growth in today’s evolving healthcare landscape.

Moderated by Enovis™ Director of Clinical Education, Mark Callanen, this discussion brings together Gary Calabrese (Cleveland Clinic), Kevin Wilk (Champion Sports Medicine/Select Medical), Chad Madden (Madden Physical Therapy and Breakthrough), Daniel Keller (WNY Fitness and Rehabilitation Institute), and Ryan McConnell (Belmont University).* Together, they share how high-intensity laser therapy, shockwave therapy, and other modalities like NMES are being successfully integrated across clinics and academic programs.

Part 2 of this series moves beyond why these technologies matter and focuses on how to apply them in real clinical settings to help elevate patient outcomes, prepare the next generation of therapists, and strengthen business models.

Key Learnings:

• How to address common patient concerns about advanced modalities
• Ways to build staff knowledge, increase confidence, and encourage adoption
• The role of modalities in education and how new graduates are being prepared
• Why neuromuscular electrical stimulation (NMES) is returning to clinical practice
• Methods for combining innovation with traditional therapies to support better patient care
• Approaches for implementing hybrid cash-pay and insurance-based services without creating patient pushback
• How embracing the doctoring profession mindset can improve both patient trust and clinic growth

For nearly 80 years, Chattanooga has been a name physical therapists know and trust. From hot packs and hydrocollators to today’s most advanced technologies, our mission has always been the same: to help clinicians deliver better care and improve patient lives.

Reserve your spot today to learn from some of the most trusted voices in physical therapy and see why Chattanooga is leading the future of rehab innovation.

*Gary Calabrese, PT, DPT, Kevin Wilk, PT, DPT, FAPTA, Chad Madden, PT, MSPT, Daniel Keller, PT, DPT, and Ryan McConnell, PT, DPT, DSc, OCS, COMT, FAAOMPT consultants of Enovis. Calabrese, Wilk, Madden, Keller, and McConnell have been compensated by Enovis for their time and effort expended in preparing and presenting this webinar for Enovis’ further use and distribution.