Miscellaneous

With over 3.4 billion active users worldwide, social media shows no signs of slowing down. People turn to the internet before making decisions on almost everything – and this includes healthcare. In the United States alone, 8 in 10 people that use the internet seek health information, and 74% of those people also use social media.

What does all this mean for healthcare providers? It means that medical practices who fail to develop a presence on social media are missing out on a huge opportunity to educate and, and most importantly, connect with patients. Having an active presence on social media helps to not only attract new patients, but keeps current patients engaged and coming in for new services.

In this 2-part webinar, learn what social media platforms you should consider using, what kind of content you should be posting, how often you should be posting, and how to carve time out of your busy schedule to maintain a social presence. Using laser therapy as an example, attendees will walk away with a solid understanding of how to utilize social media to educate and engage patients through effective promotion of their services.

Key talking points include:

• Reasons and recommendations for promoting a practice on social media
• Overview of platforms, including popularity and limitations
• Content recommendations
• How to maximize impact with minimal time
• Specific examples and tips for success

As communities begin to re-open after the Covid-19 shutdowns, clinicians are navigating uncharted waters in managing their practices. Typical referral sources are stemmed, and practices are looking to utilize digital treatment and marketing sources to reach new patients.

In this webinar, LightForce® is joined by practice building expert and co-founder of Breakthrough Physical Therapy Marketing, Chad Madden, PT, MSPT. Madden and his Breakthrough team have coached hundreds of practices on how to bring in more patients and increase revenue. Through Covid-19, Madden has seen success through implementing digital marketing tactics to attract new patients and through utilizing laser therapy to keep patients coming in the doors.

Key Takeaway Points:

• Phases of Covid-19 Recovery- Where we’ve been, where we are, and how your practice’s approach to Covid-19 will shape the upcoming months
• Practical methods your practice can utilize to reclaim patients
• Examples of successful digital marketing tactics to bring in new patients

Section 179 may allow eligible businesses to deduct some or all of the cost of qualifying equipment, subject to applicable limits and requirements. Tax rules and limits change; consult current IRS guidance and your tax professional about your circumstances.

In this recorded webinar, hear from tax professional, Robert Miller, Director at Global Tax Management, as he shares:

1. What is the Section 179 Tax Deduction?
2. Who Qualifies for the Deduction?
3. What are the Limitations & Requirements?
4. Can the Deduction Be Taken if the Equipment is Financed?

The webinar will include a live question and answer session as well as a real example of how the tax deduction impacts a therapy laser purchase.

In a world of skyrocketing inflation and increasing competition, chiropractors are faced with two options:

1) Stick to the status quo and see revenue decline or

2) Innovate and see revenue grow.

Marketing must not be treated as optional. To ensure success in this environment, data-backed marketing is a necessity. Join us for an upcoming webinar co-hosted by Chatanooga® LightForce® and Breakthrough, 8 Marketing Strategies to Attract Better Paying Patients. In this live webinar, you’ll learn:

• 8 chiropractic marketing strategies to attract better-paying patients
• How to increase chiropractic patient value
• The pros and cons of doing your own marketing vs. hiring someone
• How to access a free chiropractic marketing calendar template and other time-saving resources