Marketing

With over 3.4 billion active users worldwide, social media shows no signs of slowing down. People turn to the internet before making decisions on almost everything – and this includes healthcare. In the United States alone, 8 in 10 people that use the internet seek health information, and 74% of those people also use social media.

What does all this mean for healthcare providers? It means that medical practices who fail to develop a presence on social media are missing out on a huge opportunity to educate and, and most importantly, connect with patients. Having an active presence on social media helps to not only attract new patients, but keeps current patients engaged and coming in for new services.

In this 2-part webinar, learn what social media platforms you should consider using, what kind of content you should be posting, how often you should be posting, and how to carve time out of your busy schedule to maintain a social presence. Using laser therapy as an example, attendees will walk away with a solid understanding of how to utilize social media to educate and engage patients through effective promotion of their services.

Key talking points include:

• Reasons and recommendations for promoting a practice on social media
• Overview of platforms, including popularity and limitations
• Content recommendations
• How to maximize impact with minimal time
• Specific examples and tips for success

During this webinar, we’ll share the key marketing principles that every practice owner should know to generate more revenue from laser therapy programs, get more patients making (and keeping) appointments, and achieve maximum ROI.

Key talking points include:

• The right way to market laser therapy to your patient demographic to increase call-ins and appointments
• How to combine traditional and digital marketing for maximum impact
• Getting past patients back into the door for laser therapy treatments with the right marketing methods

LightForce® Therapy Lasers and Breakthrough Physical Therapy Marketing have joined forces to educate private practice owners on how a combination of laser therapy and no-nonsense marketing can increase their patient flow and cash flow.

Here’s What You Will Discover:

• How LightForce® Laser Therapy can generate revenue for your practice (Outcomes = Incomes)
• How Breakthrough PT Marketing solutions can quickly generate new patients for your practice
• Chad Madden’s success utilizing both LightForce® Therapy Lasers and Breakthrough PT Marketing’s marketing model
• How to avoid the common pitfalls most practice owners make when scaling their practice

As communities begin to re-open after the Covid-19 shutdowns, clinicians are navigating uncharted waters in managing their practices. Typical referral sources are stemmed, and practices are looking to utilize digital treatment and marketing sources to reach new patients.

In this webinar, LightForce® is joined by practice building expert and co-founder of Breakthrough Physical Therapy Marketing, Chad Madden, PT, MSPT. Madden and his Breakthrough team have coached hundreds of practices on how to bring in more patients and increase revenue. Through Covid-19, Madden has seen success through implementing digital marketing tactics to attract new patients and through utilizing laser therapy to keep patients coming in the doors.

Key Takeaway Points:

• Phases of Covid-19 Recovery- Where we’ve been, where we are, and how your practice’s approach to Covid-19 will shape the upcoming months
• Practical methods your practice can utilize to reclaim patients
• Examples of successful digital marketing tactics to bring in new patients

Integrating a laser therapy program can be both beneficial to patients through outcomes and to practice owners through its proven ROI. But how do you create a program so successful that you would need multiple lasers in a clinic to meet the demand from patients?

In this webinar, New Jersey practice owner, Peter Bufano, DC, shares the ingredients to a successful laser therapy program. Starting with one and growing his practice to needing five lasers in just a few short years, Dr. Bufano knows firsthand the value of marketing, patient education, and outcomes in creating a bustling laser therapy program.

In a world of skyrocketing inflation and increasing competition, chiropractors are faced with two options:

1) Stick to the status quo and see revenue decline or

2) Innovate and see revenue grow.

Marketing must not be treated as optional. To ensure success in this environment, data-backed marketing is a necessity. Join us for an upcoming webinar co-hosted by Chatanooga® LightForce® and Breakthrough, 8 Marketing Strategies to Attract Better Paying Patients. In this live webinar, you’ll learn:

• 8 chiropractic marketing strategies to attract better-paying patients
• How to increase chiropractic patient value
• The pros and cons of doing your own marketing vs. hiring someone
• How to access a free chiropractic marketing calendar template and other time-saving resources