Pricing

Are you getting the greatest benefit out of your deep tissue therapy laser? You may already be seeing improvements in patient outcomes, but have you been able to successfully translate that into better incomes for your practice?

In this webinar, Mark Callanen, PT, DPT, OCS, will discuss strategies for maximizing the ROI of deep tissue laser therapy and provide actionable steps that can be taken by any type of practice to increase the revenue from this service.

Key talking points will include:

• Why do cash programs fail?
• The importance of the initial contact with the patient
• The role of practitioner’s personal beliefs
• Keys to developing value propositions with your patients (“Time is Money”)
• How to respond to “does my insurance cover this?”
• A discussion of pricing strategies that can help improve cash transactions

Join host Mark Callanen, PT, DPT, OCS, and special guest Dr. Daniel Keller*, PT, DPT from WNY Fitness and Rehabilitation Institute to explore implementing cash-pay services for a wide-range of patients. Dr. Keller shares insights on blending fitness and rehab to create a comprehensive injury treatment center, offering both insurance-covered and cash-pay services. He emphasizes the importance of mitigating risks from lower-paying network contracts and highlights generating cash revenue through in-house fitness programs and cash modalities. Dr. Keller introduces a 3-tier pricing structure that facilitates low-pressure conversations, resulting in 80% of patients adding cash services.

Key talking points include compliance with in-network providers, the value of integrated services, modalities driving cash revenue, and a pricing methodology empowering patients in their care.

*Daniel Keller, PT, DPT is a consultant for Enovis. The opinions and experiences presented here are for informational purposes only. Daniel Keller, PT, DPT has been compensated by Enovis for time and effort expended in preparing and presenting this webinar for Enovis’ further use and distribution.