ROI

Unlock new revenue streams and help improve clinical outcomes by integrating laser and shockwave therapy into your practice with this insightful on-demand webinar. Hosted by Enovis™ and Breakthrough, this session is tailored for physical therapy and chiropractic clinic owners aiming to thrive amid reimbursement cuts and rising overhead costs.

Discover impactful strategies for implementing high-ROI cash services and learn how top-performing clinics are using evidence-based modalities to elevate care and boost profitability.

Key Takeaways:

• Explore why laser and shockwave therapy are ideal cash-based services with immediate revenue potential.
• Understand the market opportunity and evidence supporting these modalities in treating common musculoskeletal conditions.
• Learn how to overcome capital investment concerns with practical ROI models, financing options, and tax incentives.
• Access marketing blueprints and automation tools to attract past, present, and new patients.
• Hear real success stories from clinics that increased revenue and expanded patient volume using this system.

During this webinar, we’ll share the key marketing principles that every practice owner should know to generate more revenue from laser therapy programs, get more patients making (and keeping) appointments, and achieve maximum ROI.

Key talking points include:

• The right way to market laser therapy to your patient demographic to increase call-ins and appointments
• How to combine traditional and digital marketing for maximum impact
• Getting past patients back into the door for laser therapy treatments with the right marketing methods

Are you getting the greatest benefit out of your deep tissue therapy laser? You may already be seeing improvements in patient outcomes, but have you been able to successfully translate that into better incomes for your practice?

In this webinar, Mark Callanen, PT, DPT, OCS, will discuss strategies for maximizing the ROI of deep tissue laser therapy and provide actionable steps that can be taken by any type of practice to increase the revenue from this service.

Key talking points will include:

• Why do cash programs fail?
• The importance of the initial contact with the patient
• The role of practitioner’s personal beliefs
• Keys to developing value propositions with your patients (“Time is Money”)
• How to respond to “does my insurance cover this?”
• A discussion of pricing strategies that can help improve cash transactions

Integrating a laser therapy program can be both beneficial to patients through outcomes and to practice owners through its proven ROI. But how do you create a program so successful that you would need multiple lasers in a clinic to meet the demand from patients?

In this webinar, New Jersey practice owner, Peter Bufano, DC, shares the ingredients to a successful laser therapy program. Starting with one and growing his practice to needing five lasers in just a few short years, Dr. Bufano knows firsthand the value of marketing, patient education, and outcomes in creating a bustling laser therapy program.

When looking for something that would separate his clinic from surrounding competitors, Troy Herrman decided to investigate adding laser therapy to his practice. Located in a rural town in western Kansas, Herrman was concerned that patients wouldn’t pay cash for treatments.

After purchasing the laser, Herrman Physical Therapy held an open house event and saw 90% of patients sign up and pay that day for laser treatment packages. Even with launching his laser program in the middle of the pandemic, Herrman has seen an average of $6,000 a month in laser therapy revenue for his clinic.

Hear from physical therapy clinic owner, Troy Herrman as he shares about the financial results of adding laser to his practice as well as the patient outcomes that continue to make the modality a key component to patient plans of care.

All across the nation, LightForce® Therapy Lasers partners with clinics to help them launch successful laser therapy programs in their practices.

In this webinar, hear from one LightForce® customer that took his program to the next level by hosting a successful open house event that led to a great laser therapy ROI over the past two years. In the webinar, Josh Fink, DC, joins LightForce® to share about what's worked in his clinic and what he's learned about laser treatments that work and selling laser packages to patients.

Author and owner of Optimum Physio Therapies in San Antonio, TX, Mark De Anda, PT, DPT, shares insights from his experience as a physical therapist and the introduction of a laser cash-pay program to his clinic.

De Anda has been practicing PT for over 15 years and has incorporated advanced treatment technologies, including laser therapy, into his clinic to provide his patients with results-focused plans of care. In this webinar, De Anda takes a deep dive into his innovative approach to selling his laser therapy program to his staff and patients. Through the use of consultative selling, De Anda has established an effective cash-pay program that has tripled his laser package sales.