Cash Pay

Author and owner of Optimum Physio Therapies in San Antonio, TX, Mark De Anda, PT, DPT, shares insights from his experience as a physical therapist and the introduction of a laser cash-pay program to his clinic.

De Anda has been practicing PT for over 15 years and has incorporated advanced treatment technologies, including laser therapy, into his clinic to provide his patients with results-focused plans of care. In this webinar, De Anda takes a deep dive into his innovative approach to selling his laser therapy program to his staff and patients. Through the use of consultative selling, De Anda has established an effective cash-pay program that has tripled his laser package sales.

Hosted by Breakthrough

As you're navigating this year’s steep Medicare cuts, hiring challenges, and inflation— it can be helpful to know about the most effective technologies and systems that can be implemented quickly to grow revenue. 

In an upcoming virtual panel discussion, you’ll hear from other clinicians about the systems that have been most impactful for increasing revenue at their practice.

You'll learn:

• How one owner from Florida generated $173,000 in additional cash revenue 
• How a PT clinic owner in Indiana was able to maintain a full patient schedule throughout the height of the pandemic 
• Two ways to increase revenue with easy-to-implement technology and cash-based services

As patients are seeking out treatment solutions to help accelerate their recovery, it is useful to know about technologies being implemented by other clinicians to help provide results.

In this webinar, Chattanooga® & LightForce® Therapy Lasers are joined by Dr. Michael Grossman of Grossman Chiropractic in San Jose, CA, to discuss the integration of laser and shockwave therapies in his clinic and how it has been a game changer for his patients.

KEY CONCEPTS IN THIS WEBINAR:
Cash-Pay Clinic, Package Plans, Plans of Care, Treatment Applications, Laser Therapy, Shockwave Therapy

Join us for an engaging webinar featuring two highly experienced Certified Athletic Trainers who have taken the bold step of establishing and managing their own cash-based practices. This discussion is led by Mark Callanen, PT, DPT, OCS, Director of Clinical Education for Enovis™ Recovery Sciences. It features special guests Christina Meucci, MS, ATC, LAT, CES, IDNC, Owner of The Recovery Room, and Eric Archuleta, LAT, ATC, Owner of Athletic Training Center.

During this webinar, we explore how Meucci and Archuleta have effectively integrated cash-based modalities, such as laser and shockwave therapy, into their practices. We also cover how they transitioned from the sidelines and share a few insights on the pivotal factors that led to their success as business owners. Through their unique experiences and insights, you will gain a deep understanding of the pivotal factors that have led to their success.

This webinar is an absolute must for anyone aspiring to venture into the realm of cash-based modalities or seeking to enhance their understanding of how other clinicians are operating a cash-based business model.

Join host Mark Callanen, PT, DPT, OCS, and special guest Dr. Daniel Keller*, PT, DPT from WNY Fitness and Rehabilitation Institute to explore implementing cash-pay services for a wide-range of patients. Dr. Keller shares insights on blending fitness and rehab to create a comprehensive injury treatment center, offering both insurance-covered and cash-pay services. He emphasizes the importance of mitigating risks from lower-paying network contracts and highlights generating cash revenue through in-house fitness programs and cash modalities. Dr. Keller introduces a 3-tier pricing structure that facilitates low-pressure conversations, resulting in 80% of patients adding cash services.

Key talking points include compliance with in-network providers, the value of integrated services, modalities driving cash revenue, and a pricing methodology empowering patients in their care.

*Daniel Keller, PT, DPT is a consultant for Enovis. The opinions and experiences presented here are for informational purposes only. Daniel Keller, PT, DPT has been compensated by Enovis for time and effort expended in preparing and presenting this webinar for Enovis’ further use and distribution.

Tired of companies pushing you toward discounting your services? Discover 3 proven ways to sell high-value cash packages without discounts.

Watch the replay and learn:

• Ways to successfully promote cash services to your patients and your community
• Strategies for attracting new patients ready to pay for innovative therapies
• One major mistake to avoid when implementing cash-based services
• Opportunities to stand out from your competition in today’s challenging market