Cash Pay

Insurance reimbursement continues to decline while the cost of running a clinic keeps rising. For many outpatient physical therapy practices, relying on traditional reimbursement models alone is becoming increasingly difficult. Forward-thinking clinicians are responding by implementing cash-pay services like high-intensity laser therapy and extracorporeal shockwave therapy that complement their existing care model. These services help improve patient outcomes while creating new, sustainable revenue streams.

In his webinar, you'll learn how leading outpatient physical therapy practices are successfully integrating cash-pay programs into their clinics and the operational strategies that make them work. Whether you're exploring cash-pay services for the first time or looking to expand an existing program, this session will provide insights to help you evaluate and plan a successful cash-pay program for your clinic.

What You'll Learn

This webinar covers:

• Why declining reimbursement is forcing clinics to rethink traditional revenue models
• How cash-pay services can complement insurance-based care
• Effective ways to introduce cash-pay services into your plan of care
• Operational strategies that help clinicians confidently recommend cash-pay treatments
• Examples of clinics generating significant revenue through cash-pay programs
• Marketing tactics that help drive patient awareness and adoption
• Ways to build staff buy-in and create internal champions for your program

Unlock new revenue streams and help improve clinical outcomes by integrating laser and shockwave therapy into your practice with this insightful on-demand webinar. Hosted by Enovis™ and Breakthrough, this session is tailored for physical therapy and chiropractic clinic owners aiming to thrive amid reimbursement cuts and rising overhead costs.

Discover impactful strategies for implementing high-ROI cash services and learn how top-performing clinics are using evidence-based modalities to elevate care and boost profitability.

Key Takeaways:

• Explore why laser and shockwave therapy are ideal cash-based services with immediate revenue potential.
• Understand the market opportunity and evidence supporting these modalities in treating common musculoskeletal conditions.
• Learn how to overcome capital investment concerns with practical ROI models, financing options, and tax incentives.
• Access marketing blueprints and automation tools to attract past, present, and new patients.
• Hear real success stories from clinics that increased revenue and expanded patient volume using this system.

During this webinar, we’ll share the key marketing principles that every practice owner should know to generate more revenue from laser therapy programs, get more patients making (and keeping) appointments, and achieve maximum ROI.

Key talking points include:

• The right way to market laser therapy to your patient demographic to increase call-ins and appointments
• How to combine traditional and digital marketing for maximum impact
• Getting past patients back into the door for laser therapy treatments with the right marketing methods

Are you getting the greatest benefit out of your deep tissue therapy laser? You may already be seeing improvements in patient outcomes, but have you been able to successfully translate that into better incomes for your practice?

In this webinar, Mark Callanen, PT, DPT, OCS, will discuss strategies for maximizing the ROI of deep tissue laser therapy and provide actionable steps that can be taken by any type of practice to increase the revenue from this service.

Key talking points will include:

• Why do cash programs fail?
• The importance of the initial contact with the patient
• The role of practitioner’s personal beliefs
• Keys to developing value propositions with your patients (“Time is Money”)
• How to respond to “does my insurance cover this?”
• A discussion of pricing strategies that can help improve cash transactions

With Special Guests Sara Morrison, DPT, and Bob Bacci, PT

After months of reduced patient loads or having to temporarily close the doors, clinicians are asking what they can do to generate more income for their practices. Now more than ever cash-based modalities are helping practices to fill in the income gap.

In this 40 minute webinar, hear from two practicing clinicians who have implemented successful laser therapy programs into their practices and reaped the benefits from better outcomes for patients and income for their practice. Sara Morrison, DPT, shares her experience serving a small community in North Carolina while Bob Bacci, PT, shares how he grew his practice to include 4 laser therapy devices. Learn from these clinicians as they share about:

• How they took a leap of faith to try adding a cash-based modality
• The struggle getting staff on-board when asking patients to pay
• Not judging which patients can or will private pay
• How patient outcomes changed their whole perspective
• The importance of after-purchase support in their success

When looking for something that would separate his clinic from surrounding competitors, Troy Herrman decided to investigate adding laser therapy to his practice. Located in a rural town in western Kansas, Herrman was concerned that patients wouldn’t pay cash for treatments.

After purchasing the laser, Herrman Physical Therapy held an open house event and saw 90% of patients sign up and pay that day for laser treatment packages. Even with launching his laser program in the middle of the pandemic, Herrman has seen an average of $6,000 a month in laser therapy revenue for his clinic.

Hear from physical therapy clinic owner, Troy Herrman as he shares about the financial results of adding laser to his practice as well as the patient outcomes that continue to make the modality a key component to patient plans of care.

Co-host of the popular rehabilitation podcast, “The Ask Mike Reinold Show,” and co-founder of Champion PT and Performance outside of Boston, MA, Lenny Macrina, MPT, CSCS, shares insights from his experience opening a cash-pay sports therapy practice and gym.

Macrina has been practicing PT for over 20 years and speaks to clinicians first-hand about his decision to move into a cash-pay model to create a unique patient experience. In this webinar, Macrina discusses the business side of his practice as well as the importance of putting together comprehensive plans of care that produce results for patients. Using both manual therapy and modalities, Macrina shares how combining both approaches influences outcomes and drives patient retention.

KEY CONCEPTS IN THIS WEBINAR:
Cash-Pay Clinic, Sports Therapy, Plans of Care, Laser Therapy, NMES, E-Stim, Blood Flow Restriction