High-Intensity Laser Therapy

LightForce® Therapy Lasers and Breakthrough Physical Therapy Marketing have joined forces to educate private practice owners on how a combination of laser therapy and no-nonsense marketing can increase their patient flow and cash flow.

Here’s What You Will Discover:

• How LightForce® Laser Therapy can generate revenue for your practice (Outcomes = Incomes)
• How Breakthrough PT Marketing solutions can quickly generate new patients for your practice
• Chad Madden’s success utilizing both LightForce® Therapy Lasers and Breakthrough PT Marketing’s marketing model
• How to avoid the common pitfalls most practice owners make when scaling their practice

As therapeutic technologies continue to advance, athletic trainers are spending more time learning how to leverage modalities to improve treatment outcomes. In this evolving rehabilitative landscape, however, it can be challenging to discern which of these technologies are worth investing in.

In this webinar, learn which modalities are currently the most popular in athletic training rooms and why. Discover why laser therapy, in particular, has been embraced by the over 150 professional and collegiate teams worldwide as a go-to technology for analgesia, inflammation reduction, and accelerated recovery.

Key talking points will include:

• The role of modalities in athletic training
• A look at emerging modalities
• Benefits and uses of laser therapy for the athletic trainer
• Combining modalities to create therapeutic synergy

Low back pain (LBP) is responsible for approximately 55% of primary care office visits in the US. Additionally, 80% of the population will be afflicted with LBP at some point in their lifetime. Although these patients are common in most practices, providing short term and lasting relief for LBP can be challenging.

In this webinar, Mark Callanen, PT, DPT, OCS, will reveal how deep tissue laser therapy can help practitioners effectively treat this patient population. Participants will learn how this non-invasive, drug-free therapy works, common treatment mistakes and how to avoid them, and how to successfully incorporate laser therapy as part of a low back-pain management strategy.

Key talking points will include:

• Overview of how laser therapy works
• Common struggles treating low back pain
• Benefits of adding laser therapy to a POC
• Need to know basics for effective laser treatments
• A review of supporting literature
• Discussion of integration strategies

Are you getting the greatest benefit out of your deep tissue therapy laser? You may already be seeing improvements in patient outcomes, but have you been able to successfully translate that into better incomes for your practice?

In this webinar, Mark Callanen, PT, DPT, OCS, will discuss strategies for maximizing the ROI of deep tissue laser therapy and provide actionable steps that can be taken by any type of practice to increase the revenue from this service.

Key talking points will include:

• Why do cash programs fail?
• The importance of the initial contact with the patient
• The role of practitioner’s personal beliefs
• Keys to developing value propositions with your patients (“Time is Money”)
• How to respond to “does my insurance cover this?”
• A discussion of pricing strategies that can help improve cash transactions

Over 200 professional and collegiate sports teams choose LightForce® Therapy Lasers to keep their athletes performing at their best, but the benefits of deep tissue laser therapy extend far beyond sports medicine.

In this webinar, gain an exclusive, behind-the-scenes view into the athletic training rooms of these elite sports teams, directly from someone who worked there. Discover how these sports medicine professionals are leveraging laser therapy to better manage pain, inflammation, and injuries - then learn how you can use the same technology and techniques to provide an elevated level of care for your patients.

Key Talking Points Include:

• Overview of laser therapy use in elite sports medicine
• Review of common conditions and indications
• Translating success in the training room to success in private practice

The foot and ankle are 2 frequently injured areas in athletes, with sprains and strains being the most common injury types. Rest and controlled exercise are both crucial to recovery, but integrating deep tissue laser therapy can help facilitate the rehabilitation process by hastening healing, effectively managing pain and inflammation, and improving range of motion.

In this webinar, Mark Callanen, PT, DPT, OCS, will discuss how deep tissue laser therapy can help with several common foot and ankle complaints, including plantar fasciitis and Achilles tendinopathy. General laser therapy principles related to sprains and strains, including treatment tips for achieving optimal outcomes, will also be discussed.

Key Talking Points:

• Using laser therapy to manage swelling after sprains/strains
• Treatment recommendations for plantar fasciitis
• Treatment recommendations for Achilles tendinopathy

As the most common type of diabetic neuropathy, peripheral neuropathy (PN) is estimated to affect more than 20 million people in the US alone. For patients suffering with this painful condition, treatment options are limited, especially for those seeking alternatives to medication and surgery.

In this webinar, learn how one recent randomized, double-blind, sham-controlled pilot study has identified a promising new treatment - laser therapy. Non-invasive, fast-acting and long-lasting, laser therapy was shown to "significantly reduce pain and improve the overall quality of life of older adults with painful diabetic peripheral neuropathy."

Key Talking Points:

• Review of photobiomodulation mechanisms of action
• Overview of current PN treatment options
• Discussion of new PN study and implications

Building upon years of research in photobiomodulation (PBM), the latest clinical findings increase our collective understanding of this promising treatment and further the science behind dosing and protocols.

Join Brian Pryor, PhD, in this engaging webinar taking a deeper dive into recent studies regarding the depth of penetration and determining the optimum dosing recommendations. Attendees will leave with a greater understanding of the most recent science behind treatment protocols as well as current findings supporting the effectiveness of PBM for decreasing pain and improving mobility.

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Review of Photobiomodulation Basics and Class IV Lasers.

If you are curious or new to laser therapy, the different applications and types of lasers can be confusing to navigate. Understanding the photobiomodulation (PBM) process at a cellular level and the role that higher powered Class IV lasers play in achieving outcomes is essential in determining the right laser for your practice.

Join Mark Callanen, PT, DPT, OCS, as he presents on the science behind laser therapy, types of Class IV lasers, and the medical applications for this emerging modality.

With Special Knee Treatment Application by Kevin Wilk, PT, DPT, FAPTA

Achieving outcomes begins with the basic building block of performing effective treatments. In order to perform effective treatments, you must understand how to correctly dose based on the condition and desired outcomes.

In this 45-minute webinar, learn from Mark Callanen, PT, DPT, OCS, as he unpacks evidence-based treatment techniques.

During this webinar, you will uncover:

• The role of joules, watts, energy density, and power density in treating with high power lasers
• Dosing concepts for acute vs. chronic conditions
• Kevin Wilk, PT, DPT, FAPTA, demonstrating a knee treatment
• Specific treatment recommendations for the neck, back, and shoulder